Position SummaryJoining Nestlé means you are joining the largest food and
Beverage Company in the world. At our very core, we are a human
environment – passionate people driven by the purpose of enhancing the
quality of life and contributing to a healthier future.
Monitoring of digital and social media channels, collecting,
structuring, and analyzing data from multiple sources to support Brands
and Functions with reputation management, social insights and content
marketing.
A day in the life of…
- Ensure all relevant data is processed, labelled/tagged,
and structured accurately in corresponding digital and media analytics
tool - Omnichannel analysis to deliver data-driven conclusions in
reports/ dashboards/ presentations to address business questions,
including but not limited to social brand equity report, owned digital
and social channels measurement, analysis of marketing campaign
performance, analysis and insight on brand ecosystem and crisis
listening. - Support with ad-hoc business requests including but not limited to data pulls, data structuring and analysis.
- Crisis
listening to identify potential reputational risks and timely alerting
respective Functions/Brands to help prevent issue escalation, provide
support in issue management - Updating Standard Routines based on assignment
- Work with cross-functional teams on the day-to-day execution of analytics projects and initiatives
What Will Make You Successful
- University Degree (e.g. marketing, business studies, communications, journalism, media studies, psychology)
- Solid understanding of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok etc.)
- Understanding
of key functionality of social media listening tools (Social Studio,
Socialbakers, Sprinklr, TalkWalker, Google Ananlytics or similar) - Ability to work with large volumes of data coming from different sources; basic understanding of data types and structure
- Excel knowledge (able to organize tables, build simple charts, sorting, filtering, conditional formatting etc.)
- Basic data visualization and presentation skills
- Confident user of MS Word, PowerPoint
- Experience working with analytical tasks (work-related or academical) a plus
